Welfare Consultations to Improve Pet Wellbeing and Generate Revenue

Improving animal welfare is the basis of veterinary medicine. However, improving animal welfare can oftentimes be costly. A new consultation structure, PetWise MOTs, created by the UK’s leading veterinary charity, PDSA, is a step to overcoming these obstacles. PetWise MOTs can be used to improve pet welfare and generate additional revenue for practices. 

A review of the UK’s Animal Welfare Act in 2010 placed additional emphasis on veterinary involvement in promoting better pet welfare. The PetWise MOTs model was created because while clients value their pet’s welfare, they are often unsure how to improve it. The video below explains the development of the PetWise MOT concept. 

The five areas that are focused on in these appointments are good health, the ability of an animal to express normal behavior, availability of companionship, providing a safe environment, and feeding a suitable diet. During a PetWise MOT appointment, veterinarians are able to ask more in-depth questions of their clients that may not be able to be discussed during a normal visit.

Using this structure, PDSA saw an up to 40% uptake of preventative medicine services and a 28% increase in treatment for problems that usually would go unnoticed with a traditional appointment. 100% of clients believed that every practice should offer this service. 

Through 2016 the introductory training course is free and there are still openings for the 13 December 2016 training course.

Please comment if you know of other similar services or have experience with PetWise MOTs. Would love to hear from you!